We first started working with ESPN’s Ivan Maisel on this story a few months ago (conducted a few of the interviews at one of our favorite pizzerias in Varlamos).
It’s an intriguing topic: How do large public universities thrive in major-metro markets? There is so much competition for the entertainment dollar that schools like Washington have to be at the very best at what they do, not just on the field but in terms of marketing, communication, branding, etc.
This story goes a little deeper in what an athletic department has to do to thrive given the circumstances. As my boss puts it in the story, we’re “Northwest Sensible.” There are things that work in other major-metro areas that don’t fit the culture in Seattle. The key is being as creative as possible while staying true to the institution’s traditions.